I am often speaking about marketing your massage business on line when the way for massage therapist to understand that competitive edge. But still believe this, but that doesn’t prove that off line strategies like chair massage marketing is to be left out.
Marketing my massage services with the use of a portable massage chair continues to be huge usually, most importantly when I came to be starting out. A transportable massage chair makes for you to “get going by the field” and share your massage education to anyone, who will be glad to spend 5 -15 minutes in a chair. Allowing you to bring your massage to potential prospects, instead of customers needing to visit you.
Nonetheless our Roman Paradigm Massage business in San Jose, California still brings a massage chair plus a massage table when doing events at health fairs, Art and Wine festivals and sporting events.
Within field, you’ll surely have a neater time fighting negative perspectives surrounding massage therapy, if you make use of a massage chair for your personal marketing. Many potential clients who never experienced massage have negative attitudes towards massage therapy. This can be quickly dissolved when they can get one without spending allot of money or time, plus chair massage is made fully clothed.
Below are a few of chair massage marketing strategies i always have implemented in the past. Please fell welcome to include with it should you have the one that I missed.
1. Use a professional look- A superb massage chair, professional business cards (which has a call to action) on the back the strategies and shirts together with your company name for it. I cannot show you what percentage of times I even have gone to an event and saw massage therapists working with a beat up, tri-color padding massage chairs. Chairs which were unmaintained or cleaned, business cards which were made on the printer or had none in any respect, wearing beat up tennis shoes. This is clearly not the look of the professional. or successful massage therapist.
Make use of the law of attraction here, if you want upscale clients that are professionals then you definitely should attract that individual with professional attire and a professional presentation.
2. Possess a sign-up sheet- Requiring everyone to register before receiving their massage is considerable, in an effort to follow up at their side later. Make sure to get their name, contact number and email address; be sure that their information is legible. Of course if you will include them in your monthly newsletter, please make sure you allow them to know this before-hand, to stop spam compliants. Another alternative is, it is possible to call them following the event, let them know that you met them and after that “ask” them if it could be alright to include them in your monthly massage newsletter.
3. Give you a free drawing- It is possible to present you with a free 1 hour massage drawing by having them drop the company cards inside a bowl. Otherwise of getting a terrific response is to experience a local nail shop or restaurant donate something certificate you could give away; this can be a win-win situation for both you as well as for the donating business, as they is going to be getting free advertisement from the chair marketing efforts. Again, you could follow up with prospects as the event and ask for permission to put their e-mail address in the monthly newsletter.
In case you have not caught on yet, you want to start an email list, so that you can continue to market your services on a monthly basis. You might often hear that, “your cash carries in their email list” building an email list and staying involved with your list monthly with an email marketing campaign is crucial to growing your massage business.
4. Have Professional Brochures- Have professional brochures with you that specify in descriptive detail what your massage services are all about, your rates with your location. Make sure to use a large amount of “you” statements here, don’t “us, I” or “we”, when speaking about your massage services. Be sure not to ever forget your a contact form, address, phone and website.
5. Possess good hygiene- Remember to bring hands wipes, disposable face-covers, drinking mineral water and breath mints.Purchase a manicure, I do know as a considerate male massage therapist, I am going to probably catch some slack on this. But my hands are my money makers, and so i manage my hands as what they really are, your assets. As a considerate male massage therapist, I did find this very uncomfortable primarily nevertheless i quickly got over the attack.
Tip: This is often mostly for the guys as females will most likely get their nails polished, discover a nail shop that will “buff” your nails out. It will provide your nails an organic shinning look with out a polish or a top coat getting used on your own nails, that may chip off right after days and make your nails look ugly.
6. Wireless charge card machine- Chair massage events are in most cases, all marketing, obtaining your services to be able to the public. But however does not indicate that you shouldn’t use a few party offers, in the form of massage therapy gift certificate on yourself, just in the off chance you can make some sales. Don’t give your massage customer any reason i shouldn’t buy it why they cannot procure together with you, take cash, checks and charge cards.
Accepting bank cards shall also pick your company look more professional. Think about it, if you accept charge cards your competitor doesn’t, who would you conclude that will look more trustworthy and professional as a considerate business? The majority of folks understand that to just accept bank cards you must have passed through the problem of acquiring a merchant checking account.
7. Arrive early- Give everyone who is working a booth no cost 5 or 10 minute massage, as long as you do well on the beans they could continuously mention about that great massage you gave them. In addition to understand who seems to be working the microphone for that event and let him know to announce your presence of course if he has time for them to come by offer him no cost 5 to 10 minute massage from you in addition, they may even paraphrase and mention about your massage business more upon making announcements through the day, do a great job on this person.
8. Learn trigger point therapy- Learning this strategy will grow your conversions (prospective clients becoming clients); for several years are working on potential customers fully clothed, you might primarily be using trigger point therapy on your massage technique.
Shiatsu massage is also very powerful here, tell your potential clients that it is just a shortened edition of your massage work and also you can ONLY do trigger point therapy on them now. Should you hit the points adequate, your client shall be thinking damn, “if he’s this good through clothes, I can only imagine exactly what a full session will probably be like”, and that’s Precisely what you desire your massage chair potential buyers to believe that.
Chair massage marketing is the ultimate lead generator, I often told myself, “all I desire to accomplish is touch them and that’s it; they could to be a massage client”.
Offer the first 5 minutes without charge should you be not busy, to obtain someone in your chair. From my experiences, when others chat with you massaging, it will attract others to look your way, as they simply note that person, you will be working on get a massage; they are able to want one too. Experiment this and be with the people walking by looking at you, almost like clock you will note them move their shoulders or their bodies in a fashion that says they could use a good massage at once.